Our mission is to restore, protect and sustain the ocean and the sacred life within it.
Drone footage by Mark Girardeau
Our Partners
Benefits of going blue
Have your city recognized as a champion of the ocean, the environment, and the planet
Become a member of the Blue City Network
Attract tourists and business travelers who want to visit environmentally friendly cities
Elevate the health of your residents and waterways or coastline
Promote civic pride within your community
Our Team
Meet our founder, Rich German
Rich has been paddleboarding off the coast of Laguna Beach, California with dolphins and whales virtually every day since 2010. An encounter with a pod of 4 orcas in 2015 garnered international media attention and connected him with some of the leading ocean conservationist organizations. When he learned firsthand about the peril our ocean and the marine life are facing, his hobby turned into a passion to protect them.
Evelina Marchetti
Chief Operating Officer, Project O
Executive Director, Blue City Network
Evelina is an accomplished fundraising strategist and expert in zero waste event design and production. She is dedicated to keeping the well-being of the planet at the forefront of service to people and profit. For the past six years, she has worked with some of the world’s most distinguished brands, global charities, and non-profit organizations. Her eco-event company was recognized as Best in World Honoree twice by B-Lab, an established international organization that awards and certifies businesses that are actively addressing society’s greatest challenges. Evelina’s experience with climate change mitigation led her to serve as a mentor to the Climate Reality Project since 2017. Her passion to be a part of the solution has drawn her to Project O to collaborate with the world’s top ocean-conservation organizations on the Blue City Certification Network. Evelina resides in Manhattan Beach, CA by the ocean that she affectionately refers to as the heartbeat of the planet.
Alisan Amrhein
Chief City Liaison, Blue City Network
Alisan Amrhein is an environmental communicator, writer, and organizer, dedicated to protecting the world’s oceans and waterways. Her professional and academic background spans 10+ years in the fields of environmental conservation, research, and outreach. After graduating from UCLA for undergraduate education and then earning her Masters from the Bren School of Environmental Science & Management, she became a Sea Grant Fellow with the California Department of Fish and Wildlife. Since then, she has worked with a number of environmental non-profit organizations in California, and is now excited to expand Project O’s outreach as Communications Director, and support the Blue City program as City Liaison. Alisan lives in the Bay Area with her partner and two dogs. Outside of her work with Project O, you can typically find her strolling the beach, hiking the hills, or camping in the forest.
Ashley Pries
Grants Manager, Project-O
City Liason, Blue City Network
Ashley is a non-profit strategist with a dedication to realizing healthy and robust marine ecosystems. She has spent 6+ years working with human service and environmental non-profits as a grants specialist and volunteer manager. Years after graduating from UCLA with a Bachelors degree in Global Studies, Ashley earned a Masters degree in Marine Biodiversity and Conservation from Scripps Institution of Oceanography in 2020 so that she could be a bigger part of the solution to the threats facing her beloved ocean. A self-proclaimed seaweed enthusiast and a naturalist at heart, she can often be found at the beach floating in the waves, exploring the tidepools, or getting to know her new neighborhood in Imperial Beach, San Diego.
Shilpa Iyer
Social Media Manager
Shilpa is an environmentalist and activist with a lifelong passion to protect the earth and its inhabitants. She grew up in the Silicon Valley of California, but has traveled across the world throughout her lifetime which has connected her to diverse ecosystems and places across the globe. After receiving a B.S. in Environmental Science and Management from UC Davis, she spent two years in California’s capital analyzing the impacts of development projects on the environment and communities through the California Environmental Quality Act process. She graduated with a Master’s in Sustainable International Development from UC Berkeley in May 2021, which has provided her an understanding of the ways in which social and environmental issues intersect at a global scale. She enjoys hiking with her dog and is an amateur forager.