Our mission is to restore, protect and sustain the ocean and the sacred life within it.
Drone footage by Mark Girardeau
Our Partners
Solution Areas
How to become a Blue City
How we promote your city
Recognize your city on our website
Featured within the Blue City network
Social Media promotion
Press Release & local media outreach
Benefits of going blue
Have your city recognized as a champion of the ocean, the environment, and the planet
Become a member of the Blue City Network
Attract tourists and business travelers who want to visit environmentally friendly cities
Elevate the health of your residents and waterways or coastline
Promote civic pride within your community
Our Team
Meet our founder, Rich German
Rich has been paddleboarding off the coast of Laguna Beach, California with dolphins and whales virtually every day since 2010. An encounter with a pod of 4 orcas in 2015 garnered international media attention and connected him with some of the leading ocean conservationist organizations. When he learned firsthand about the peril our ocean and the marine life are facing, his hobby turned into a passion to protect them.
Evelina Marchetti
Chief Operating Officer, Project O
Program Director, Blue City
Evelina is an accomplished fundraising strategist and expert in zero waste event design and production. She is dedicated to keeping the well-being of the planet at the forefront of service to people and profit. For the past six years, she has worked with some of the world’s most distinguished brands, global charities, and non-profit organizations. Her eco-event company was recognized as Best in World Honoree twice by B-Lab, an established international organization that awards and certifies businesses that are actively addressing society’s greatest challenges. Evelina’s experience with climate change mitigation led her to serve as a mentor to the Climate Reality Project since 2017. Her passion to be a part of the solution has drawn her to Project O to collaborate with the world’s top ocean-conservation organizations on the Blue City Certification Network. Evelina resides in Manhattan Beach, CA by the ocean that she affectionately refers to as the heartbeat of the planet.
Alisan Amrhein
Communications Director, Project O
City Liaison, Blue City
Alisan Amrhein is an environmental communicator, writer, and organizer, dedicated to protecting the world’s oceans and waterways. Her professional and academic background spans 10+ years in the fields of environmental conservation, research, and outreach. After graduating from UCLA for undergraduate education and then earning her Masters from the Bren School of Environmental Science & Management, she became a Sea Grant Fellow with the California Department of Fish and Wildlife. Since then, she has worked with a number of environmental non-profit organizations in California, and is now excited to expand Project O’s outreach as Communications Director, and support the Blue City program as City Liaison. Alisan lives in the Bay Area with her partner and two dogs. Outside of her work with Project O, you can typically find her strolling the beach, hiking the hills, or camping in the forest.
Our EPIC Ocean Podcast
Blue Laguna
Rich’s book, Blue Laguna, chronicles his up close and personal experiences with dolphins and whales. The book is available for sale and 100% of proceeds go to Project O.
Purchase your physical copy of Blue Laguna and receive a 13” by 10” high gloss 138-page coffee table book… PLUS…
100% of the proceeds go directly to Project O and our mission to protect the ocean with our BLUE CITY program.
ORDER YOUR PHYSICAL COPY OF BLUE LAGUNAORDER YOUR PHYSICAL COPY OF BLUE LAGUNA